Project Description

Raduga Ident

Client: Viasat

Kiss My Pixel were commissioned to create sponsored idents that would be integrated into Viasat’s existing TV1000 channel stings. The sponsor, Raduga TV, needed to show it’s Russian audience that their channels were not only available in the cities, but also in the suburbs. Using a blend of 2D and 3D animation, Kiss My Pixel designed and created the journey from satellite to the dish, whilst promoting Raduga’s strong and colourful branding.